Apple sets New excessive with fifty three.3% of U.S. Smartphone Market, Android Holds strong in Europe

final month, research firm Kantar Worldpanel said that Apple had retaken the lead in U.S. smartphone sales from Android over the August-October timeframe, topping Android by way of a forty eight.1%-46.7% margin on the strength of the iPhone 5 launch.

at the time, the firm advised that Apple’s share would continue to upward thrust because the 12-week window of sales information shifted to incorporate the iPhone 5 for its entirety, predicting that Apple would set a record excessive for market share throughout the following two sessions.


Kantar Worldpanel has now launched its data for the September-November duration, and Apple has indeed set a document excessive with fifty three.three% of the market. Apple’s share is up dramatically from 35.8% in the identical length final year, even supposing the iPhone 4S did not launch except later in the corresponding timeframe.

Dominic Sunnebo, global client insight director at Kantar Worldpanel ComTech, comments: “Apple has reached an immense milestone in the united states through passing the 50% share mark for the first time, with further positive factors anticipated to be made all over December.”

Apple continues to fare much less neatly in Europe, the place even with increase of two.5 share points 12 months-over-12 months to achieve 25.three% of the market, Android has surged farther beforehand with a 9.2 proportion level acquire and now holds 61% of the market.

among the markets tracked by Kantar Worldpanel, Apple’s best possible performance was in the united states, while its worst performances were in Brazil, Australia, Spain, and Italy, all international locations where it misplaced share over 2011.

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