Tag: behind

Apple shares new ‘Behind the Mac’ video encouraging creativity from college students

After launching its annual back to school promotions last month, Apple has now shared a new ad showcasing how college students use the Mac outside of the classroom. The new… Read more »

Apple sued over faulty iPad battery behind 2017 lethal apartment fire in New Jersey

A lawsuit has accused Apple of being responsible for the death of a man in New Jersey in 2017, following a fire caused by a faulty battery pack in an… Read more »

Apple debuts new ‘Behind the Mac’ ad campaign highlighting individual stories of creativity

Apple today is launching an expansive new ad campaign that will run on television during the 2018 FIFA World Cup, as well as online. The company is calling the new… Read more »

iPhone X Diary: Video performance lags behind photo quality, but it still has one big advantage …

I didn’t take long to put the iPhone X camera to the test, writing last November that I considered its performance equivalent to a $ 500-600 camera. In particular, I… Read more »

New test shows Siri on HomePod answer 52% of questions correctly, lagging behind Alexa & Google Assistant

Now that Apple’s HomePod smart speaker is available to everyone, it’s being put through a slew of tests. Loup Ventures this weekend shared results from a detailed series of tests… Read more »

New Swift project head Ted Kremenek said to be running the show behind the scenes for some time

Apple senior manager Ted Kremenek has been named as the new lead of the Swift development project, and has apparently been operating in that capacity for some time behind the… Read more »

Angela Ahrendts Talks Concepts Behind Next-Generation Apple Stores at Most Powerful Women Summit

Angela Ahrendts, Apple’s Senior Vice President of Retail, was the opening speaker for Fortune’s annual Most Powerful Women Summit, speaking a little about the next-generation Apple retail stores, her vision… Read more »

Apple’s Kevin Lynch Explains Method Behind Apple Watch’s Precise Timekeeping

One of the Apple Watch features Apple often highlights is the device’s precise timekeeping, which Apple says is within 50 milliseconds of the global time standard. Apple’s VP of Technology,… Read more »