Tag: Brand

AirPods the ‘most preferred’ brand for true wireless headphones – but not for sound quality

A large-scale consumer study found that AirPods were the most preferred brand in the US true wireless headphone market – but are not being chosen on the basis of sound… Read more »

24 Prince albums now available on Apple Music, including brand new compilation

Prince’s Warner Brothers catalog hit Apple Music early last year, but that left many of his albums missing. That’s been corrected today, thanks to an agreement between the Prince’s Estate… Read more »

Ford hires Apple marketing executive Musa Tariq for VP, chief brand officer role

Ford has become the latest car manufacturer to draw high-level employees away from Apple, with marketing executive Musa Tariq appointed as a vice president and chief brand officer of the… Read more »

Decline in iPhone Shipments Could Make Apple Worst-Performing Top Five Smartphone Brand of 2016

Apple’s global iPhone shipments will fall short of analysts’ consensus estimates of 210 to 230 million units in the 2016 fiscal year, according to a new research note issued by… Read more »