Tag: Campaign’s

Director of Apple’s ‘1984’ & ‘Think Different’ campaigns retires from Apple’s ad partner

Lee Clow, the founder of Apple’s main ad partner TBWAMedia Arts Lab, is retiring after spending a large part of his career working on Apple’s most iconic campaigns including Think… Read more »

Tech giants meeting today to discuss countermeasures to election disinformation campaigns

More than a dozen tech giants are meeting today to discuss countermeasures for state-sponsored disinformation campaigns on their platforms during the run-up to the 2018 midterm elections … more… 9to5Mac

Report: Apple shifting its ad focus to regional & digital efforts rather than global campaigns

According to a recent report from Adweek, Apple is in the process of streamlining its global marketing efforts. The report explains that Apple has restructured its relationship with ad agency TBWA\Media Arts… Read more »

Tim Cook to receive Human Rights Campaign’s Visibility Award for LGBT efforts

The Human Rights Campaign announced Thursday that it will present Apple CEO Tim Cook with the Visibility Award at its 19th annual National Dinner next month, an event honoring high-profile… Read more »