A new report from Morgan Stanley concludes that while Apple is saying little about AI, it is ready to profit as consumers adopt AI-based tools in everyday life.Apple’s SiriArtificial Intelligence has been the buzzword of 2023 with everyone, except Apple, who has said so little that there’s a presumption it has fallen behind, and is spending heavily to catch up. In reality, AI in the form of Machine Learning has been integral to Apple products for years, and Tim Cook recently described it as “fundamental technologies.” Read more…
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