Comment: I’ll believe in the Apple Car launch when the first customer takes delivery

Yesterday saw the latest report of a planned Apple Car launch, this time saying it will happen in 2024.
This is, of course, just the latest instalment in the long-running Apple Car saga which dates at least as far back as 2007. Phil Schiller said that Apple execs discussed building a car even before the company released the first iPhone in 2007, and Tony Fadell recalls kicking the idea around with Steve Jobs in 2008.
The first tentative evidence of the company actively working on a car project came to light in 2015, when Apple began poaching Tesla engineers – though we noted at the time that this didn’t necessarily mean too much …
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Author: Ben Lovejoy