Apple claps back at ‘secret’ app ad purchase claims, says supports more than 100 apps

Apple has responded to claims that it “secretly” buys ads for third-party apps on Google and other platforms, allegedly driving users away from developer websites and to the App Store where it can collect commission fees.Over the weekend, Forbes published a report in which multiple app developers claim that Apple attempts to maximize profits by steering potential iOS app consumers away from developer websites and toward the App Store, where it can generate revenue from in-app purchase fees. Further, Apple supposedly purchases the spots without developer consent.”Apple is trying maximize the money they’re making by driving in-app purchases that people buy through the Apple Store,” an unnamed source told Forbes. “Apple has figured out that they can make more money off these developers if they push people to the App Store to purchase there versus a web flow.” Read more…
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