Apple Criticised by EU Advertising Association for User Tracking Changes in iOS 14

Apple has been criticized by a group of European digital advertising associations for the changes it has made in iOS 14 which will make it harder for advertisers to show personalized ads to users and track them across websites and apps. The changes in iOS 14 require apps to show a pop-up and explicitly get their permission to track them across apps and websites. The association is backed by sixteen marketing companies including Facebook, Google, and more.

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Author: Rajesh Pandey