Apple Defends Buying Google Ads for Third-Party Apps, Claims Devs Were Aware of its Practice

Apple was quick to defend against allegations that it had been secretly buying ads for third-party apps, with the intention of funnelling users through the App Store and taking a 30% cut off subsequent purchases. It further stated that it has been placing ads to promote third-party apps for the past five years. The iPhone maker went so far as to claim that many developers express their appreciation for this “support”.

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Author: Anu Joy