Apple named Interbrand’s top global brand for eighth consecutive year

Global brand consultancy Interbrand in its latest report on global brand impact once again named Apple as the world’s most valuable corporate name, a position the tech giant has held for eight years.Interbrand assigned Apple a “brand value” of just under $323 billion, up 38% from $234.2 billion last year.According to the firm, brand value is a calculation that represents a brand’s impact on customers, employees and investors. Strong brands exert influence on consumers, create a loyal following, attract and retain employees and lower the cost of financing.Read more…
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