Apple reveals how ‘Shot on iPhone’ began as a ‘ridiculously simple’ idea

Seven years into its “Shot on iPhone” campaign, Apple has given a rare insight into the company’s “love” of billboards.Tor Myhren is Apples Vice President of marketing communicationsApple marketing communications vice president Tor Myhren has given a keynote speech at Elevate: Out of Home, an event run by advertising trade publication Adweek. Describing billboards and what he called other “outdoor expressions,” Myhren pointed out that Apple has been using these since the 1990s. Read more…
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