Apple mocked for Apple Watch ‘Deployment Buckle’ gaffe

Watch aficionados are pointing out an apparent blunder in Apple branding that mislabels, and mistranslates, a well-known clasp type as a “Deployment Buckle.”As noted in a tongue-in-cheek takedown from Gizmodo, Apple is marketing an Apple Watch Hermes strap as “Leather Single Tour Deployment Buckle,” when the accepted nomenclature is “deployant clasp.”The misidentification appears to be a simple mistake, as the French word from which deployant is derived is indeed related to “deployment.” Deployer means to “unfold” or “spread open,” not “deploy,” reporter John Biggs notes.Read more…
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