Apple hires Meta AR comms chief for headset launch

Apple is making preparations ahead of a launch of its long-rumored AR and VR headset, by allegedly hiring Meta AR communications chief Andrea Schubert for a similar role.Apple has long been rumored to be working on a VR or AR headset as part of a mixed-reality product line. While there is speculation surrounding a 2022 launch, it seems that Apple is slowly gearing up for the inevitable promotion of the hardware.According to the Bloomberg “Power On” newsletter by Mark Gurman, Apple is building out parts of its team that will handle the launch and subsequent marketing efforts of the hardware. Part of this is the alleged hiring of Andrea Schubert, the communications and public relations head for AR at Meta. Read more…
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