Apple Watch apps: Their abandonment neither surprises nor worries me

We noted yesterday that the abandonment of Apple Watch apps continues.

We can officially add Uber to the long list of major brands that have abandoned their Apple Watch apps. The ride-sharing company has quietly discontinued its watchOS app, displaying a brief message to users who try to launch it. Uber joins Twitter, Instagram, Target, Trello, Slack, Hulu, Evernote, and many other companies that have sunset their Apple Watch apps.

It’s a trend that doesn’t surprise me, because I think too many companies based their apps on an unrealistic idea of how most people use their Watch …
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Author: Ben Lovejoy