Apple’s $3 trillion valuation is the least interesting news about the company

Apple just hit $3 trillion in valuation, making it the first company to do so. And yet, today’s news is far less important and notable than what the company has in mind for the future — and how it gets it done.It’s no secret that the constant internet chatter about Apple’s earnings don’t excite me. I’ve been clear about it for a decade.And, in actuality, they’ve been dull for longer than that. Any real drama surrounding Apple’s earnings was well over in 2003, and the question about profit or loss stopped being a real concern in 2001. Read more…
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