Apple’s Golden contact – marketing in real Time

via Wade S. Beavers no one has singlehandedly changed an industry so much as Apple has with the track world and implementation of the iPod/iTunes relationship. Now Apple is giving the advertising industry a lesson on positional branding and well timed distribution. proper from under our noses Apple has hijacked the express American Idol by blending their iPod product into numerous video photographs of the artists making ready for their next look. It’s positional branding that ranks up there with the Rees

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