model: character and popularity

The June 2008 quick firm duvet story describes how Microsoft plans to lay Apple down during the creative methods of Alex Bogusky (Crispin Porter + Bogusky) who kind of resembles the “hi, I’m a Mac” guy in Apple’s industrial spots. One level the author, Danielle Sacks, makes is that Apple has effectively re-branded Microsoft. that point is extremely important. We need to consider it because it has implications for everyone. It’s important to keep watch over one’s brand. We rise and fall on the o

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