Digital Podcast forty eight: Why Apple Doesn’t Get advertising and marketing 2.zero

Charlene Li is an Analyst at Forrester analysis and co-writer of the new e book, Groundswell: profitable in an international transformed with the aid of Social applied sciences, which she wrote with Josh Bernoff. Charlene is one of the top voices within the space of Social Computing and web 2.zero. I in short caught up with Charlene Li after hearing her discuss at Forrester research’s advertising discussion board 2008 in l. a.. on this podcast, Charlene talks about getting the ebook written, and her and Josh’s targets of helping entrepreneurs

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