Instagram cutting off support to companion app Threads by the end of 2021

Instagram’s standalone messaging app Threads will shut down by the year’s end after failing to gain widespread adoption.Threads was first introduced in 2019 as a companion to Instagram, designed to be a camera-first mobile messaging app. It was initially intended to be used to update your status and send messages to those you’d designated as “Close Friends” on Instagram, though a revamp later made it possible to message everyone.The app never took off the way the developers had hoped. TechCrunch points out that it’s currently ranked at 214 in the Photo & Video category, with a 3.1-star rating across more than 2,500 reviews. Read more…
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