Morgan Stanley expects Apple to be ‘game changer’ in Augmented Reality

Investment bank Morgan Stanley has advised clients that AR will see “liftoff” once Apple enters the market, says launches are coming soon.Credit: Magic LeapTim Cook has repeatedly said that Apple sees augmented reality as important, and the company has filed very many patents regarding Apple AR. Now Morgan Stanley notes that “Apple’s patent portfolio is beginning to mirror the period prior to the Watch launch.” Read more…
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