Newsstand in iOS 5 Fueling increase of recent magazine Subscriptions

AllThingsD takes a glance at how the launch of Apple’s Newsstand feature as part of iOS 5 has affected subscription gross sales for in style Science journal, revealing that the prominent placement of the Newsstand app and easy get entry to to updated content has pushed a considerable increase in new subscriptions.

The chart involves us courtesy of mag+, Bonnier’s tablet-publishing tool trade. And as mag+ CEO Staffan Ekholm factors out, the really promising indicator for Pop Sci isn’t the one-week gross sales soar of thirteen p.c — it’s that the the magazine’s growth picked up after that week, with extra speed.

in keeping with the graph, in style Science appears to were adding new subscribers at a relatively consistent rate of about 700 per week all the way through the a couple of months prime as much as the debut of iOS 5. but greater than a month after the significant bump right away following iOS 5’s free up, the journal remains to be seeing subscription growth at virtually double the rate seen sooner than the appearance of Newsstand.

Apple developed Newsstand to be able to permit users to maintain observe of what could be a large number of magazine and newspaper subscriptions, housing them all in a dedicated folder the place they can be updated in the background and display the newest covers to lend a hand customers determine new content material.

Apple just isn’t alone, however, in looking to provide centralized access to subscription newspaper and magazine content. simply this week, Amazon updated its Kindle iOS app so as to add strengthen for its newsstand of over 400 newspapers and magazines on the iPad.

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