Piper Jaffray analyst Gene Munster nowadays issued a report on his agency’s latest semi-annual survey of U.S. youngsters, the twenty third such survey in the agency’s history. the implications of the extensive survey of 5,600 U.S. highschool students convey that 34% of surveyed college students now own an iPhone, an all-time high in the survey and double the share considered just a year ago. furthermore, 40% of surveyed college students indicated that they intend to buy an iPhone within the next six months.
Piper Jaffray ascribes the increase in iPhone use among students to new low-value options from Apple. Apple and AT&T diminished the fee of the iPhone 3GS to $forty nine back in January 2011, losing it to free on-contract with the introduction of the iPhone 4S late closing year. These low handset costs are attractive to high school college students who may not have important upfront cash to spend on the newest iPhone models.
In our most latest survey the proportion of teenagers that own an iPhone came in at 34%, up from 23% within the Fall and 17% ultimate Spring. We imagine the meaningful uptick in iPhone possession amongst teens could also be driven by means of the more cost effective $forty nine iPhone 3GS (in some cases free). hobby in purchasing an iPhone in the next 6 months rose to forty% (some other all-time excessive vs. our previous surveys). purchase intent was at 38% in our last survey within the Fall.
The forty% purchase intent fee for the next six months is similar amongst current iPhone owners and people who do not but own an iPhone.
On the pill entrance, an an identical 34% of students file proudly owning some type of tablet instrument, with 70% of these indicating that they have an iPad. fifty three% of those iPad owners additionally own an iPhone. significantly, the iPad’s momentum will also be increasing, with 19% of scholars indicating that they plan to purchase a pill throughout the next six months and eighty% of them planning to purchase an iPad.
In our Spring 2012 survey, 34% of students owned a tablet pc (similar proportion as iPhones), up from 29% in Fall 2011 and 22% last Spring. Of these tablet house owners, 70% owned iPads, 19% owned Android drugs, and 11% owned Kindle Fires. fifty three% of iPad house owners additionally owned an iPhone, demonstrating the halo impact of entry devices just like the iPhone.
As with the decrease iPhone pricing, Piper Jaffray believes that the new $399 entry worth for the iPad 2 is a big draw for the coed market, with a rumored smaller iPad software at a fair lower cost point leaving open the potential of even higher appeal.
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