Doing extreme business on the Mac

“It’s easy to ride, it’s exciting, and it’s dynamic.” That’s Frank Aguilar, waxing enthusiastic about Snowcycle, the snow-shredding board bike his company designed on a Mac. In fact, the Mac performs a pivotal role at the company. Slopecycle depends on virtually every phase of its business, including accounting, marketing, scheduling graphic design, and both audio and video production using Logic Pro and Final Cut Pro. “Most of us have never had any formal video training, but Final Cut Pro is so straightforward and powerful that we didn’t really need it,” says Aguilar.