Threads launched to much fanfare in July, racking up 100 million signups in less than a week. The microblogging service launched as Twitter users were facing strict rate limits on usage, with Meta hoping to capitalize on the discontent of the Twitter user base — now called ‘X’ — and bring them onto their new text platform, based off the Instagram social graph.
However, usage of Threads has declined significantly in the weeks since the huge launch. One way to reignite growth is to make the service accessible to more users. Right now, Threads is only available on iPhone and Android … but that is about to change.
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Author: Benjamin Mayo