Spotify overtakes Apple as top US podcast platform, says Spotify

Spotify’s push to build out its podcast platform is paying dividends, as the streaming music giant on Wednesday said it surpassed Apple to become the top podcast provider in the U.S.The apparent changing of the podcast guard was announced during Spotify’s third quarter earnings call, when the company said it “recently became” the top podcasting destination in world’s largest market. Spotify cited data from its own internal calculations and Edison Research, which confirmed to TechCrunch that the results are based on usage rather than downloads.Whether Spotify also leads in terms of download volume is unclear. Indeed, any claims to the podcasting crown are impossible to confirm, as neither Spotify nor Apple reveal detailed listener figures. Read more…
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