Today in Apple history: Apple lays out its core company values

September 23, 1981: Years before Steve Jobs would tell us to “think different” and Tim Cook would say Apple should act as a “force for good,” Cupertino lays out what it calls its “Apple Values.” Despite being written almost 40 years ago, the values Apple viewed as crucial to its brand remain relevant today. They demonstrate […]
(via Cult of Mac – Tech and culture through an Apple lens)
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Author: Luke Dormehl