Apple is a savvy marketer. They’ve done an amazing job with business branding and experience marketing. People who love Macs, seem to really love them. Some call themselves Apple evangelists. If you buy an Apple product, are you buying the product or the brand? Some would argue that they are buying both. Is the iPhone really superior to every other phone? Same with the iPod. It depends on what you are looking for and how you want to use it. What is really smart about Apple’s approach is if we
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