Kill A Killer Product November 21, 2008 6:45 AM | 0 Comments Thanks to April Dunford’s tweet for pointing out this entry on her blog pertaining to how to kill a killer product. One thing she leaves out and I have been meaning to mention for a while is — in the consumer space — the importance of naming a product effectively. For example Apple is a master at selecting simple, easy and trendy product names. iMac, iPod, iPhone. Sony is one of the companies that uses too many letters in i
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