Their clients have exciting new merchandise we’ll need to use; cutting-aspect tales we want to hear. Who better to spread the phrase than LaunchSquad. one of the crucial world’s quickest growing PR firms, LaunchSquad needs to excite individuals about the new concepts and technologies provided via the companies they symbolize. and they depend on their Macs to get the story out, supplementing traditional PR tools with audio, video and other internet 2.zero techniques. We’re “building stories about our purchasers using new communications channels comparable to blogs and podcasts,” says founding member Jason Throckmorton. “And we couldn’t do it with out our Macs.”