Apple has understandably long had an hobby in controlling domains related to its products and contours, as not too long ago evidenced by the company snapping up 50 new domains in an instant following its bulletins at WWDC prior this yr. Most of Apple’s domain identify holdings are managed by way of MarkMonitor, a San Francisco-based totally brand safety agency that handles such tasks for a significant number of major corporations.
We seen nowadays that Apple’s title has regarded within the public WHOIS listings for applepico.com, a site that has been controlled via MarkMonitor for a lot of years but which neither hosts its personal content material nor redirects to every other web site at the present time.

on condition that the area has been related to MarkMonitor for a few years, it is that you can imagine that Apple has owned the domain proper along, however it’s fairly odd that the WHOIS record was once modified as of late to make Apple’s position as registrant publicly visible. previous to nowadays, the registrant had been listed as “DNStination, Inc.”, an arm of MarkMonitor’s model safety products and services used to provide anonymity for the corporate’s shoppers.
With the exchange in WHOIS listing, the door naturally opens to speculation on exactly what product or feature with a “%” title Apple might be taken with protecting.
One pure avenue for such speculation leads to % projectors, tiny picture projectors that may be constructed into handheld devices such as cellphones and cameras. Apple patent applications have printed that the company has at the least thought of how the sort of function could be incorporated into an iPhone, but there was essentially no proof that Apple is if truth be told taking a look so as to add the capability to the iPhone in the near future.
A 2d possibility relates to Apple’s iPod line and is sparked by way of the fact that the domain used to be firstly registered back in December 2005, only a few months after Apple launched the iPod nano. at the time, Apple had been releasing increasingly more small iPod units and had just replaced the iPod mini with the iPod nano. consequently, Apple could merely had been looking to preserve the likelihood for a future “iPod p.c.” software if the corporate was once indeed accountable for the preliminary registration of the area name. of course, if that had been the case, Apple would presumably have been more within the ipodpico.com area title, which was now not registered until January 2007 and is not owned by way of Apple.
We hesitate to learn an excessive amount of into lately’s development and do consider that Apple has owned the applepico.com area identify for reasonably some time, and consequently it’s likely that no specific announcement of a product or function associated to the name is forthcoming. it is interesting to notice, then again, that Apple does certainly personal the domain identify and that there has at least been some latest shuffling of the registration information for it.
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