Updated: iPhone hype 2.0 Posted by: in Web & Technology Apple’s iPhone was born in one of the biggest frenzies of hype in tech history. It became The Object of Your Desire thanks to Apple’s brilliant balance of corporate silence and controlled detail leakage. But as we approach the inevitable release of the second version of the iPhone, Apple faces the eternal tech-marketing problem — how do you ramp up enthusiasm for a coming product without killing sales of the existing one? Maybe y
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