Advertisers are reacting to the introduction of Apple’s App Tracking transparency by changing their spending strategy, with an increasing shift to ad spends on Android.App Tracking Transparency is intended as a way to allow users to maintain their online privacy, but was thought to be an issue for marketers in limiting how they can target users with advertising. A few months after its introduction, it appears that advertisers are changing how they spend their marketing funds.According to figures from ad analytics firm Tenjin seen by the Wall Street Journal, spending on iOS ad platforms dropped by approximately a third between the first of June and the first of July. Meanwhile, advertising on Android platforms increased by approximately 10% at the same time. Read more…
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