Google is seemingly adamant in its decision to maintain the coveted role of default search engine on iOS, a strategy that could generate nearly $15 billion for Apple in 2021, according to one industry analyst.The internet search giant is forecast to spend nearly $15 billion over fiscal 2021 for the opportunity, according to a note from Bernstein analyst Toni Sacconaghi, as reported by Philip Elmer-DeWitt’s Apple 3.0 this week. That figure is up from as much as $11 billion in 2020 and up to $9.5 billion in 2018.Neither Apple nor Google disclosed have disclosed details of the deal, but the contribution reportedly accounted for between 15% to 20% of Apple’s annual profits in 2021. Sacconaghi arrived at the $15 billion figure by parsing through Apple’s recent earnings reports and analyzing Google’s traffic acquisition costs. Read more…
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