Tag: Loyalty

Apple narrows iOS loyalty rate gap with Android in Q3, retention rates at all-time high

Apple’s iOS is catching up to Google’s Android in terms of customer loyalty, continuing a three-year trend that has seen both operating systems enjoy extremely high retention rates, according to… Read more »

Apple’s iPhone scores 92% loyalty rate ahead of ‘iPhone 8’ launch, study finds

A new study published by investment bank Morgan Stanley shows 92 percent of iPhone users who are "somewhat or extremely likely" to upgrade within 12 months intend to buy Apple,… Read more »