Tag: shifted

Editorial: How AirPods and Shortcuts shifted Apple’s Siri story and blunted Amazon’s Alexa Echo threat

Two years ago there was no shortage of media coverage imagining that Apple’s entire hardware business was about to be eclipsed by a new voice-first world where Amazon’s Alexa, Google’s… Read more »

NYT: Apple shifted offshore cash hoard to Jersey after Ireland shut down [update]

Update: Apple has responded with an extensive statement on its newsroom site. It says corporate tax rate on foreign earnings is 21 percent, and 35 percent on income from overseas… Read more »