Tag: shifting

Report: Apple shifting its ad focus to regional & digital efforts rather than global campaigns

According to a recent report from Adweek, Apple is in the process of streamlining its global marketing efforts. The report explains that Apple has restructured its relationship with ad agency TBWA\Media Arts… Read more »

Jawbone reportedly exiting consumer wearable market, shifting focus to clinical hardware & services

According to a report from TechCrunch, Jawbone is exiting the consumer hardware market and will shift its strategy to selling services and products directly to businesses in the health market…. Read more »