Legendary hip-hop producer Robert Diggs, a.k.a The Wu-Tang Clan’s RZA, is joining Boombotix as a creative director of sorts and working with the company to release a new collection of portable speakers that come with exclusive content from various artists.
We got the chance to ask RZA some questions about the new partnership and feel out his plans for using the speakers with embedded music releases as a platform beyond just selling speakers.
The idea comes from a collaboration between the musician and Boombotix back in 2014 that saw Wu-Tang Clan’s “A Better Tomorrow” album bundled with the Boombot REX speaker. Now, the company is working with RZA to get other artists onboard for similar collaborations and a new line of “Chambers Collection” speakers.
According to the company, part of the goal of the strategy is to restore some of what we lost in the move to digital distribution. That is, to restore the “artistic value of music” by avoiding illegal downloads and bringing back the type of excitement associated with how we used to buy music and covet albums as physical objects.
“For me, I wanted to find a way to cross pollinate the electronic world with the music world, instead of them being separate, and I think that’s what we’re doing here,” RZA told me.
Head below for the full interview with RZA, the new Head Abbot of Boombotix.