Some companies are known to not participate in the Social Media trend, avoid a conversation with their customers. Dell was one of them, but that didn’t work out that well. Apple is one of the few companies that has a rare form of customer. Many of these customers don’t see themselves only as a customer, but also as a salesperson, helpdesk employee and evangelist for the brand. I don’t think there is any other technology company which has such a true following than Apple. Many believe that i
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