Apple May Part Ways With Ad Agency TBWA, Plans to Tap Beats’ Jimmy Iovine for Marketing Revamp
Apple may be planning to part ways with longtime ad agency TBWA/Media Arts Lab, according to a new report from The New York Post. Citing industry buzz, the report suggests that Apple is ready to put its entire advertising account “up for grabs.” The Cupertino company is also said to be planning to leverage Beats…