a brand new survey commissioned by using CNBC is as good a reason as any of why Apple’s inventory worth has been on this type of tear in latest years. greater than 1/2 of all US homes personal an Apple product, in keeping with CNBC’s All-the united states economic survey — and 1 in 10 properties that do not own any Apple merchandise plan to buy one in the next year.
“it is an out of this world industry version — the more of our merchandise you personal, the extra seemingly you might be to buy more,” says Jay Campbell, a vice chairman of Hart research pals, which conducts the CNBC survey along with bill McInturff. “planned obsolescence has all the time been part of the technology industries gross sales version, however Apple has taken it to a whole new level.”
among other findings within the survey:
– earnings level is a sturdy indicator of Apple product possession: 28% of those making below $30k/year own one, whereas 77% of those making more than $75k/yr do.
– 63% of these aged 18-34 and 35-forty nine personal Apple products, whereas simplest 50% of the 50-sixty four staff do, and 26% amongst those sixty five and older.
– sixty one% of households with kids personal an Apple product, versus 48% in these without children.
– the common home within the South owns 1.2 Apple products, the smallest in any region. the average household within the usa owns 1.6 units.
CNBC mentioned that “the ballot of 836 americans used to be carried out by means of landline and cellular phone from March 19 to 22 and has a margin of error of plus or minus 3.4 p.c.”
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