“In the creative world,” says Euro RSCG executive creative director Hal Wolverton, “everyone is looking for the new thing, the new way to say something.” RSCG has found it in Color. “People may have wondered what Color is capable of,” points out colorist Alex Bickel. “We’re achieving looks that are as good as if not better than anything you can get in a high-end finishing suite. And we’re doing it with Final Cut Studio.”
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