ahead of OS X Lion, Mac App retailer sales Numbers still Comparably Small

right through the keynote tackle at Apple’s international developers conference earlier this month, Phil Schiller stated that Apple’s Mac App store, launch in early January, has hastily risen to grow to be the highest selling distribution channel for pc device, beating out best possible buy, Walmart, and place of business Depot. in keeping with Schiller:

in the final six months, one thing incredible has happened. within the last six months, the Mac App retailer has now become the #1 computer device channel for purchasing tool. that is implausible.

however questions have remained about just how a hit the Mac App store has been, given the smaller put in base compared to iOS and long-standing various methods for buying instrument.

Developer Martin Schultz has, alternatively, now provided a look at sales figures for his exhausting Rock Racing app, which managed to height as the #three paid sport and #14 general paid app within the U.S. previous this month after being featured through Apple in the “New and Noteworthy” part on the entrance page of the Mac App store. consistent with Schultz, that stellar ranking translated into simplest 743 gross sales on the peak day.

while that one-day efficiency resulted in a solid $2,500 payday for Schultz after Apple’s 30% reduce of income, it is clear that Mac App store sales fall some distance short of those viewed for iOS apps. We spoke with John Casasanta of iOS developer taptaptap, who shared that his camera+ application generally pulls in 8,000-12,000 downloads per day when it is ranked round #14 in the overall paid apps for the iOS App retailer. of course, 743 sales on peak day may be better than Schultz may have finished via conventional channels or direct on-line sales. the typical gross sales worth for iOS apps additionally seems to be a lot decrease than Mac Apps, which might also make a contribution to the amount discrepancy.

Apple is after all working exhausting to pressure adoption of the Mac App store, opting to distribute its forthcoming OS X Lion solely throughout the retailer. the corporate has additionally launched its new ultimate lower professional X apps and different titles reminiscent of Aperture, iWork, and iLife through the retailer. With the Mac App retailer set to take on a fair higher function in OS X Lion with the addition of such features as in-app purchases and push notifications, Apple is certainly pushing ahead in its attempts to replicate the success of the iOS App store on the Mac platform.

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