analysis firm Gartner nowadays launched its outcomes of world cell phone gross sales for the 0.33 quarter of 2011, once again revealing how delayed purchases beforehand of the iPhone 4S resulted in a dip in unit gross sales and market share for Apple. in step with the file, Apple’s share of the entire cell phone market got here in at 3.9% for the quarter, down from four.6% within the earlier quarter. The performance was once robust sufficient, then again, to handle fourth position in the rankings behind Nokia, Samsung, and LG.
Apple shipped 17 million iPhones, an annual raise of 21 p.c, however down virtually three million gadgets from the second quarter of 2011 because of Apple’s new tool announcement in October. Gartner believes Apple will soar again within the fourth quarter because of its strongest ever preorders for the iPhone 4S within the first weekend after its announcement. Markets akin to Brazil, Mexico, Russia and China are becoming extra necessary to Apple, representing sixteen % of overall gross sales and exhibiting that the iPhone has a place in emerging markets, particularly now that the 3GS and four have bought value cuts.
taking a look at the narrower smartphone market, which represented 26% of cell phone sales all through the quarter, iOS slipped from an 18.2% share within the 2nd quarter to 15.zero% in the 0.33 quarter, trailing market leader Android and Nokia’s soon-to-be-defunct Symbian structures. significantly, Android leapt to take hold of fifty two.5% of the smartphone market all through the quarter, greater than doubling yr-over-year and up significantly from forty three.four% simply remaining quarter.
however whilst Android surges to take more than half of the global smartphone market by means of devices, Apple continues to increase its share of cell phone business profits, with several research exhibiting that Apple at the moment takes in additional than 1/2 of the industry’s income.
In every other stark example of Apple’s rise to dominance in profit share, Fortune the day gone by printed a couple of charts from a brand new document from analysts at Oppenheimer & Co. The graphs show that whereas Apple’s share of smartphone unit sales has rather stagnated during the last couple of years, its share of smartphone income has soared to an estimated sixty five% throughout 2011. That trend is anticipated to continue in 2012, with Apple pushing towards 70% profit share.
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