The latest internal documents coming out of the Samsung/Apple trial show some candid insight into Apple’s analysis of the future of the smartphone market.
The documents posted by Re/code include an Apple slide deck from April, 2013 for 2014 planning. The document includes graphs showing that Apple’s growth rates are slowing quarter after quarter. The main reason for the decline amongst consumers? Consumers want less expensive and larger screen smartphones:
In a further breakdown, Apple acknowledges that “consumers want what we don’t have” — which shows that the majority of smartphone growth is in both >4″ screen sizes and <$300 markets.
Apple has been heavily rumored to be introducing a larger iPhone 6 this fall. The size of the new iPhone has been thought to be 4.7″ or 5.5″ with the 4.7″ model coming first. While rumors have been consistent, Apple’s own insights from 2013 explain why such a move is likely to happen.
Recent Mac and iOS Blog Stories
• Sprint Offers Up To $650 For New Framily Subscribers
• Apple's First Turkish Store Opens to Press, Tim Cook Won't Attend Grand Opening
• iPhone 5s Demand Wanes in China, While Interest in iPhone 6 Accelerates
• Apple Seeds OS X Mavericks 10.9.3 Build 13D33 to Developers
• Nest Stops Selling 'Protect' Smoke Detectors Over Safety Concerns
• Elgato Becomes Latest Company to Launch Thunderbolt Docking Station
• Apple Joins Lobbying Group to Influence Patent Legislation
• 'FTL: Faster Than Light' Now Available for iPad with New Content
     |
