Apple quietly buying app ads that funnel users to the App Store, developers claim

Apple is said to be quietly buying Google search ads for high-value apps on the App Store — and some developers are concerned that it’s hurting their revenue.Credit: Laurenz Heymann/UnsplashMultiple app publishers have told Forbes that Apple is “secretly” buying Google ads that direct users to an app’s App Store listing, rather than the developer’s website. Read more…
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