Apple eliminates ninety nine-Cent television express leases from iTunes store and Apple tv [Updated]

AppleInsider notes that Apple has it seems that quietly discontinued its ninety nine-cent tv exhibit rentals, shutting off access to the offerings by the use of iTunes store and Apple television.

The technique to employ episodes of tv displays is not available on either the Apple tv, or when shopping content by means of Apple’s iTunes software. in the past, participating networks provided customers the ability to employ a television episode for 99 cents, with 30 days to start staring at and 48 hours to finish it.

As additional proof that the flexibility to appoint tv presentations has been eliminated utterly, an Apple enhance file entitled “iTunes store: how to employ television shows,” has been faraway from the net. A Google cache of the web page is still on hand.

the company’s Apple television web page has also been up to date to remove point out of the solution to employ television presentations on the instrument.

film/tv convey characteristic from Apple tv page: sooner than (left) and after (proper) modifications
Apple launched 99-cent television convey leases alongside the revamped Apple tv remaining September, however networks were reluctant to signal onto this system, finding the pricing too low for his or her tastes. the program launched with ABC and Fox on board, but Warner Brothers, NBC, Viacom, and other opted out. it appears that Apple has at last made up our minds to cancel this system as it has been unable to convey a critical mass of studios on board.

replace: AllThingsDhas a remark from Apple:

“iTunes shoppers have proven they overwhelmingly want buying television shows,” Apple spokesman Tom Neumayr stated. “iTunes in the Cloud lets shoppers download and watch their previous television purchases from their iOS gadgets, Apple television, Mac or computer permitting them to enjoy their programming on every occasion and however they select.”

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