Amid common complaints over Apple’s new iOS 6 Maps app, which changed the Google-powered utility that had shipped on iOS devices because the iPhone debuted in 2007, some observers have puzzled how a lot of the shift was because of Apple’s want to reduce its reliance upon on Google and the way much might be due to different elements.
particularly, there was some speculation that demands by way of Google may also have played a role in Apple’s decision, with the advice being that Apple can have been compelled to roll out its own mapping answer a bit of than it had deliberate for if its contract with Google had been running out.
The Verge now experiences that such hypothesis is unfounded, with Apple and Google having had over a 12 months left on their contract for Google’s Maps app. consequently, Apple may possibly have persisted using Google’s app in iOS 6 as it labored to improve its own mapping product for a launch with iOS 7 next year.
For its section, Apple apparently felt that the older Google Maps-powered Maps in iOS had been falling behind Android — particularly because they did not have get admission to to show-by way of-flip navigation, which Google has shipped on Android phones for a couple of years. The Wall street Journal suggested in June that Google also needed extra prominent branding and the power to add features like Latitude, and executives at the search giant have been unhappy with Apple’s renewal phrases. however the current deal between the 2 firms was once still legitimate and didn’t have any extra necessities, in keeping with our sources — Apple determined to easily finish it and ship the brand new maps with flip-by-turn.
Apple’s resolution it sounds as if caught Google off-shield, as Google is reportedly nonetheless a few months faraway from having a standalone maps app prepared for submission to the App store.
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