Apple sold 1.four million Apple television set-prime containers in the Q1 2012 quarter, Apple CEO Tim prepare dinner disclosed throughout lately’s income name. cook also disclosed that Apple offered 2.8 million Apple TVs in all of fiscal 2011, so the last quarter’s outcomes seem to represent a significance acceleration of sales for the product.
the current generation Apple tv was once launched in the beginning of fiscal 2011, this means that Apple has offered 4.2 million 2nd technology (iOS-primarily based) Apple TVs in whole. that is relatively spectacular, particularly considering Google’s set-top field efforts have fallen flat so far. alternatively, even with these numbers, Tim cook dinner nonetheless considers Apple television a “hobby” just because on a dollar-for-dollar basis, the instrument barely makes a dent in Apple’s salary numbers.
Answering an analyst’s question about Apple’s living room plans for the long run, Tim cook dodged the obvious inference to an Apple-branded tv set and as an alternative mentioned:
We continue to add things to it, and i have no idea about you however i couldn’t reside with out it. We continue to tug the strings and notice where it takes us.
in the past 12 months, Apple has delivered strengthen to Apple television for the streaming service from main League Baseball, the nationwide Basketball affiliation, and the national Hockey League, among others.
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