Amazing customers, team and new Apple Store, Upper East Side. Home for 25 years, NYC has a special place in my heart. http://t.co/7aGrZaksWb
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Angela Ahrendts (@AngelaAhrendts) June 13, 2015
As previously reported, the Upper East Side New York Apple Store opened today and Apple’s head of retail was on hand for the occasion. Angela Ahrendts tweeted from the event (above) and took photos with visitors (below). The store is at 940 Madison Avenue on the corner of 74th St, a block from Central Park.
We noted previously that the almost 100-year old building that Apple restored used to be a bank which included a vault that Apple turned into a VIP room for Apple Watch Edition try ons. The VIP space includes a large TV/Display, couches and other niceties (more images below).
In addition, the decor and showcasing is unique to this location with a new kind of recessed showcase, large chandeliers and black and white artwork.
The new store will help alleviate some of the traffic that the Fifth Avenue Store loses while it relocates to the smaller FAO Schwarz location for upgrades. Not everyone is happy with the store opening. Local residents have complained that it will bring throngs of shoppers to this somewhat quiet (by Manhattan standards) upscale neighborhood. Apple has promised to open later and close earlier than other nearby stores in order to appease the neighbors.
Apple Store #UES is beautiful! Crazy pano shot — I was 10th in line http://t.co/ZVKvNSZgte
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George Kledaras (@kledaras) June 13, 2015
Many more images below:
#AppleStore #UES The Bank Vault http://t.co/hpPAlqFyoZ
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Larry Kooper (@LarryKooper) June 13, 2015
Angela Ahrendts and I at the Upper East Side Apple Store opening http://t.co/sMABlQmilr
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Psychotic Bumblings (@Writeforlaughs) June 14, 2015
Pleasure to meet you today, @AngelaAhrendts. The new Upper East Side Apple Store is stunning. http://t.co/z4YHrwDLcW
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David Griffin (@griffd) June 13, 2015
. @twingomatic Check out the vault. MT @Gothamist: The new UES Apple Store is open today. gothamist.com/2015/06/12/app… http://t.co/qDJ9rEndde
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Kai Lui (@kailui) June 13, 2015
UES Apple Store, opening day. old bank vault still intact http://t.co/WKBwbMAcdj
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Chris Ziegler (@zpower) June 13, 2015
New apple store in the UES NYC. Great job! ift.tt/1KNVRHo http://t.co/mNYUaSzTn0
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Sean Thomas Stuart (@seantstuart) June 13, 2015
From inside the #iVault at #Apple #AppleStore #UpperEastSide #UES #NYC #NewYork http://t.co/6m4KTPll36
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Ron Brayer (@brayer) June 13, 2015
Panorama shot in the basement of #Apple #AppleStore #UpperEastSide #UES #NYC #NewYork http://t.co/dPtxmEOBJ3
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Ron Brayer (@brayer) June 13, 2015
Filed under: AAPL Company Tagged: Angela Ahrendts, Apple Inc, Apple Store, Fifth Avenue, iPhone, New York, New York City, UES, Upper East Side 
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