The American purchaser delight Index (ASCI) nowadays launched its latest outcomes on U.S. consumer pride in the non-public pc industry, with Apple topping the charts for the eighth consecutive 12 months and setting a brand new firm excessive for scores.
Apple’s record of customer pride preeminence in the non-public computer industry continues unabated in 2011, as the corporate provides any other level to its already exceptional score. At 87 (+1%), Apple outdistances its nearest competitor by means of 9 points.
“within the eight years that Apple has led the laptop business in customer delight, its inventory value has increased through 2,300%,” remarks Claes Fornell, founder of the ACSI and author of The glad purchaser: Winners and Losers within the fight for buyer desire. “Apple’s successful combination of innovation and product diversification—including spinning off technologies into totally new guidelines—has kept the company persistently at the forefront.”
Apple’s ranking of 87 rose by using one point over closing 12 months’s ranking of 86 that had been its previous document high in the survey. This marks the 0.33 straight 12 months that Apple has held a nine-point lead over its nearest competitor within the trade.
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